Thursday, 29 November 2012 09:59

Lego Store will celebrate opening on May 10

Updated April 29, 2013: The much-anticipated Lego Store at West County Center is celebrating its grand opening on May 10 with special events for Lego fans. The store opened on Friday, April 19.

Celebrate the grand opening weekend of the Lego Store with a Lego-building event. Kids can help a real Lego Master Builder construct an 8-foot-tall model of the Hulk completely out of Lego bricks. The building event will be at West County Center in North Court near Macy's from Friday, May 10 through Sunday, May 12, 2013.

Throughout the weekend there will also be exclusive in-store offers, free Lego giveaways, raffles and the opportunity to work on a huge Lego model with hundreds of other builders. Everyone who participates will receive a free Lego Certificate of Achievement. The Lego Store is located on the lower level between Nordstrom and JCPenney.

Previous Story: New Lego Store Coming to West County Center in May
A new Lego Store will open at West County Center in May 2013, according to a news release from The Lego Group. The store will feature a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages.

"Our store at West County Center will enhance our consumers' overall Lego brand experience through product variety, store design and regular hands-on family events," said Skip Kodak, vice president, Lego Group. "Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into Lego building and be inspired by the over 4 million Lego bricks that are in the store at any given time."

Lego stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The "Pick-A-Brick Wall," by far the most popular store feature, offers the option to hand pick and purchase specific Lego bricks and elements in a variety of colors and shapes in bulk. The "Living Room" is an interactive play area prominently positioned in the center of the store. Finally, a "Brand Ribbon" runs the circumference of the store, featuring Lego model displays, company history and fun facts to entertain guests.

The store will also feature Duplo sets, Ninjago and City themed items, and popular licensed items such as Lego Star Wars and Lego Super Heroes.

West County Center is located at 80 West County Center, Des Peres, Mo., 63131. The Lego Store will be in the lower level between JC Penney and Nordstrom.


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Last modified on Monday, 29 April 2013 10:52
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